Digital Channel Marketing Project Manager (Trade Marketing)

Job Locations US-NJ-Upper Saddle River
Category
Marketing
Type
Full-Time

Overview

We are looking to add a Digital Channel Marketing Project Manager who will collaborate with the Marketing and the Sales departments to ensure that all retailer marketing programs are executed in a timely fashion. This role is designed to assist with the building and growth of the relationships with our retail channel partners (online retailers, mass merchants, department stores, whole clubs, and specialty retailers) and for managing the customer experience at the channel level includin: online product listings, promotional campaign planning and execution, demand generation campaigns, building enhanced content and managing online review programs. 

 

De’Longhi America Inc., is the North American subsidiary of the De’Longhi Group with headquarters located in Upper Saddle River, New Jersey. Our parent company was founded in Treviso, Italy and has built its global reputation as a cutting-edge leader in innovation, product design, and performance. The De'Longhi brand entered the North American market in the early 80’s with the first ever portable radiator; transforming the home heating industry. Building on our success, the brand has continued to make strides in developing new technologies and revolutionizing the home appliance category. De’Longhi is an international leader with a presence in over 45 countries and products in three main categories: espresso/coffee, premium appliances/specialty cooking and home comfort. After more than a century of perfecting its products, we remain committed to continuing our mission of creating exceptional products that improve the lives’ of the consumer through innovative technologies and unparalleled design --- bringing convenience and style into every customers’ home; making the everyday better

 

If you possess the required skill sets, the desire to be part of a global company that has a long-standing reputation for premier high-quality brands, and offers a great team environment, then De’Longhi is for you!

De’Longhi America, Inc. is an Equal Opportunity Employer

Responsibilities

  • Bring our brand to life on the digital shelf
  • Collaborate with the Marketing Communications team and the Sales team to plan and execute marketing campaigns
  • Translate brand marketing plans into customer marketing actions
  • Assist with the Management of vendor solutions including Bazaar Voice Lead – Consumer Review Program
  • Develop and build close relationships with key partners and distributors
  • Find new ways to strengthen our presence with our retailers through site merchandising, digital marketing, product listings, enhanced content, reviews, etc.
  • Track the efficiency of the marketing programs and work with manager to re-tool as needed to improve key metrics
  • Ad-hoc retail projects, content creation projects, and digital asset creation

Qualifications

  • Bachelor’s Degree in Marketing or Business
  • 3+ years’ experience in digital marketing, digital account management, or similar digital role
  • Understanding of digital, trade, and channel marketing
  • Strong Project Management skills with the ability to handle concurrent projects and ensure timely deliverables and deadlines are met
  • General understanding of website design and online social media platforms
  • Exceptional interpersonal skills with the ability to communicate effectively
  • Exceptional time management and project management skills with the ability to multitask and prioritize as needed
  • Highly organized with strong attention to detail
  • Demonstrated ability to anticipate Brand needs, provide proactive recommendations and solutions
  • Very good verbal and written skills to deliver effective presentations to both trade and internal meetings
  • Proficiency using Project Management tools and/or Excel to track projects
  • Experience using the following software or platforms preferred but not necessary: Photoshop, BazaarVoice, Widen, Salsify, Amazon A+, WebCollage,
  • Must be skilled in using the following Microsoft Office Suite applications: Excel (pivot table experience preferred), PowerPoint.
  • Willingness to travel approximately 20% or more

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