Product/Brand Marketing Category Manager

Job Locations US-NJ-Upper Saddle River
New Product Development


The Category Manager is responsible for elaborate market research and competition analysis for the market under De’Longhi America responsibility. In this role you will manage certain product categories. You will prepare assortment reviews, competitive mapping, and work to increase profit margin of category. The Category Manager must work pro-actively with De’Longhi group headquarters in all aspects related to products (new and existing) in order to bring the product to market within a set time frame. You will work pro-actively with Trade Marketing and Sales, assuring the communication flows during the introduction of new products.


De’Longhi America Inc., is the North American subsidiary of the De’Longhi Group with headquarters located in Upper Saddle River, New Jersey. Our parent company was founded in Treviso, Italy and has built its global reputation as a cutting-edge leader in innovation, product design, and performance. The De'Longhi brand entered the North American market in the early 80’s with the first ever portable radiator; transforming the home heating industry. Building on our success, the brand has continued to make strides in developing new technologies and revolutionizing the home appliance category. De’Longhi is an international leader with a presence in over 45 countries and products in three main categories: espresso/coffee, premium appliances/specialty cooking and home comfort. After more than a century of perfecting its products, we remain committed to continuing our mission of creating exceptional products that improve the lives’ of the consumer through innovative technologies and unparalleled design --- bringing convenience and style into every customers’ home; making the everyday better


  • Understand the trends and hot products in the category, new technologies etc. and reports to management and HQ product teams
  • Analyze market data in key product categories potentially in coffee, kitchen and comfort areas
  • Conduct market surveys on product categories- consumer and trade partners
  • Conduct store visits to gain knowledge of market & competitors
  • Present overview product analysis to management and sales team
  • Create competitive review matrix to show how products compare in marketplace
  • Supports and collaborates with internal departments and HQ offices in product development process – feeds critical product information regarding and local product needs to HQ
  • Create Line Plan showing new products and existing models at various price points
  • Create Product Marketing Calendar to show when products available to sales and marketing communications team to launch
  • Understand of sales channel strategy and forecasts for products
  • Work with Communications Manager & Trade Marketing Manager on content for product category, visuals for trade show booth, collateral, user manuals
  • Work with Trainer on Materials for Sales Associates and Sales Field Team
  • Create Product Management Spread Sheet & Updates for Communications Manager to develop Marketing Launch Plans and Sales to go to market
  • Responsible for all samples and to prepare all Trade Show and Key Sales Meeting product displays
  • Work with finance on the recommended MAP pricing and gross margins on products to assure we are delivering value to consumer and profit to company


  • Bachelors Degree Business Management, Marketing, Engineering or other related field
  • 8-10 years of experience in premium consumer brand
  • Strong Analytical Skills as well as communication skills needed
  • Advanced use of Excel and PowerPoint
  • Travel required to trade shows, HQ offices and key account meetings


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