• Category Manager

    Job Locations US-NJ-Upper Saddle River
    Category
    New Product Development
    Type
    Full-Time
  • Overview

    De'Longhi Americas North comprises locations in US, Canada, and Mexico. Our parent company was founded in Treviso, Italy and has built its global reputation as a cutting-edge leader in innovation, product design, and performance. The De'Longhi brand entered the North American market in the early 80’s with the first ever portable radiator; transforming the home heating industry. Building on our success, the brand has continued to make strides in developing new technologies and revolutionizing the home appliance category. De’Longhi is an international leader with a presence in over 45 countries and products in three main categories: espresso/coffee, premium appliances/specialty cooking and home comfort. After more than a century of perfecting its products, we remain committed to continuing our mission of creating exceptional products that improve the lives’ of the consumer through innovative technologies and unparalleled design --- bringing convenience and style into every customers’ home; making the everyday better.

     

     

    We currently have an opening for a Category Manager at our North American headquarters, De'Longhi America, Inc. in Upper Saddle River, NJ. Each Category Manager position will specialize in specific categories or brands. As a Category Manager, you will work in conjunction with management to define the strategic, financial and fundamental goals for your specific category, with special emphasis on the development of multi year product development roadmaps. You will have the opportunity to successfully drive the business in key categories for a premium brand and enjoy the freedom to put forth ideas that will have an impact in the business.  

    Responsibilities

    • Leverage strong quantitative and qualitative analytical skills to analyze insights (consumer, channel/distribution, competition, trends, etc.) to develop an informed category strategy and category tactics.
    • Develop consumer insights leading to product concepts for review with senior leadership.
    • Develop competitive assessments noting opportunities to develop product differentiation, marketing and leadership with claims and marketing messages.
    • Develop multi-year product development road maps including new product plans.
    • Collaborate with Global HQs and Regional HQs to implement the product road maps.
    • Develop channel sales strategy in collaboration with sales management.
    • Collaborate with the Marketing to inform and develop strategic marketing plans
    • Routinely assess the performance of the category and drive actions based on analysis.
    • Understand the trends and hot products in the category, new technologies, etc. and report to management and HQ product teams.
    • Create category and product launch decks and present/discuss at annual category review
    • Conduct market surveys on product categories – consumer and trade partners.
    • Conduct store visits to gain knowledge of market & competitors.
    • Create competitive review matrix to show how products compare in marketplace.
    • Create product marketing calendar to show when products are available
    • Lead development of packaging and literature for category
    • Partner with other functional areas on content, visuals, collateral, user manuals for category.
    • Partner with trainer on materials for sales associates and sales field team.
    • Support and attend photoshoots, video shoots, tradeshows, Media, PR, and Company events as needed
    • Build effective internal and external professional relationships at all levels.

    Qualifications

    • 4 year college degree in marketing or related field
    • 7-10 years’ experience in product development or brand management or some combination of the two where the emphasis was identifying and leveraging consumer insights to drive category plans.
    • Experience leveraging insights into brand or category plans; Experience with premium brands (small appliance or Kitchenware)
    • Solid understanding of North American consumer and retail marketplace
    • Demonstrated experience in category analysis; Able to initiate consumer research and analyze insights
    • Product development and road mapping
    • Project management skills; PMP certification a plus
    • Detail oriented and self-motivated
    • Strong interpersonal and communication skills
    • Ability to work collaboratively and independently
    • Ability to travel within US, Canada and globally (~25% travel)

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